INDEX: AWARD GAVE LIFESTRAW A BOOST IN THE RIGHT DIRECTION
At the first INDEX: Award in 2005, LifeStraw won in the Body category. INDEX: spoke to Torben Vestergaard-Frandsen, who is the idea man behind LifeStraw.
How did INDEX: influence your work with LifeStraw?
“Winning the INDEX: Award gave us a media coverage that we never before achieved with any of our other products”, says Torben Vestergaard-Frandsen, and continues: “The interest for LifeStraw has been enormous, since we received the award, and we know that the market is out there. We just need to perform some large field tests on LifeStraw, before we can hit the market. Although INDEX: has helped boost the interest for LifeStraw, there is still a long way to go. It takes a long time to develop products like ours.”
LifeStraw gets a sister
“There are 3-4 billion people in the world that need clean drinking water. We will be disappointed, if we do not sell at least 10 million LifeStraw a year. LifeStraw is also scheduled to be followed by a sister product – a domestic filter that can clean the water at home with the family”, says Torben Vestergaard-Frandsen. “As soon as the development of LifeStraw is fully complete, it will be relative simple to develop the domestic filter. I can only conclude that INDEX: has been a pat on the shoulder and a recognition, which have inspired us for the future work and the journey with the development of LifeStraw.”
Besides LifeStraw, Vestergaard-Frandsen is currently working on developing a ArsenicStraw. In Bangladesh alone, 50 million people are poisoned by arsenic in the ground water. The arsenic appear in layers in the ground and mix with the water, when wells are being dug. These arsenic layers exist in all the major Asian rivers, such as The Ganges, Mekong etc.
Read more about LifeStraw and Vestergaard-Frandsen on www.vestergaard-frandsen.com