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international organisation that wants to spark awareness and debate on the great importance and potential of design. INDEX: wants to inspire the creation of new designs that improve the lives of many people around the world.
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Create! Don't Hate. Campaign for Tolerance : community

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How did this design improve life?:
Gun violence, homophobia, racial discrimination and intolerance of many kinds - all of these are unfortunately as much a part of the fabric of American society as our beloved democracy. In addition, a fundamentalist, conservative strain of government has over the past decade threatened to make these problems worse through regressive legislation and pro-gun advocacy, among other things.

Like other average United States citizens, many in the design community have grown increasingly frightened of these negative changes, and frustrated at their lack of ability to articulate a unified front. Since 1995, Worldstudio Foundation has provided a center for action within the creative community, offering mentoring initiatives, scholarships and public works projects that give designers the tools and opportunities for affecting social change.

The "Create! Don't Hate. Campaign for Tolerance" was initiated in 2000 and continues to the present. A variety of media - from billboards to newspapers, from bus advertisements to magazines - are created by designers across the country, all toward the point of raising awareness of issues of intolerance, and hopefully offering some solutions. Because literally scores of designers have participated since its inception, working alongside additional scores of young students as mentors; and because literally hundreds of thousands of citizens have seen this variety of media and been impacted by it, we believe that the project continues to resonate and improve the life of the American people.
Name of Designer(s):
The "Create! Don't Hate. Campaign for Tolerance" is truly a community project, created by dozens of famous and not-so-famous designers, photographers, illustrators and artists across the country, as well as a host of talented "at-risk" young people who participated in the mentoring initiatives. A partial list follows: - - Ed de la Torre, artis, Los Angles, CA - Karin Fong, designer, Imaginary Forces, Los Angeles, CA - Janeil Engelstad, artist, Dallas, TX - Tucker Viemeister, industrial designer, Springtime USA, New York, NY - PhD. design studio, Santa Monica, CA - Mach Arom, designer, Ogilvy and Mather, New York, NY - Michael Bierut, designer, Pentagram, New York, NY - Rhonda Rubinstein, designer, ExBrook Exchange, San Francisco, CA - Bill Grant, designer, Grant Design Collaborative, Atlanta, GA - Robert deMichiell, illustrator, New York, NY - Kelly Campbell, photographer, New York, NY - Chip Wass, illustrator, New York, NY - Brett Wickens, designer, Meta Design, San Francisco, CA - - The "Create! Don't Hate. Campaign for Tolerance" was coordinated by Worldstudio Foundation founders and directors, Mark Randall and David Sterling. -
Designers professional status:
Professional
Status of realization:
Realized
Kind of design:
Tangible
Year of production, realization or publishing:
2000
Designed in country:
United States
Used on continents:
North America
Short description of design:
Beyond a single design; not quite an advertising campaign - the "Create! Don't Hate. Campaign for Tolerance" is a nationwide, ongoing project that engages the creative community in becoming pro-active for social change. Design projects (whether posters, billboards or newspapers) provide a vehicle in which designers can voice their social concerns, engage younger people in a social dialog, and create messages that positively impact their communities.
Functionallity and use of design:
The designs all work because they are provocative and thought-provoking. Some have even caused considerable controversy. In this way, we know the messages are being noticed and having an impact, positively affecting the community dialog that is so important with regard to all social change
Drawbacks of life improvement:
We were concerned that in some instances our impassioned communications were perhaps not weighted evenly enough and were slanted too far in the opposite direction, and were thereby "preaching to the converted". In these cases, we found that we alienated some people, whereas with a somewhat more balanced message we could have perhaps made a strong point even to those whom we would hope to win over.
Research and need:
Each project required different research. For the newspaper on homophobia, we conducted extensive interviews at the Hetrick Martin Institute and Shades of Lavender - two organizations that work with Gay teenagers - to find out the best ways to conduct such a sensitive project with young people, and the best tools required for achieving our aims. For the several projects on gun violence, we conducted research with the Southern Law Poverty Center, which has comprehensive statistics on gun violence and its relation to poverty and urban youth. In many cases, workshops were sponsored at the research institutions, giving both designer and student associate a chance to converse freely and openly about the social issue at hand, and to learn more about the subject in order to more effectively shape their message.
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INDEX: 2005 partners were government institutions, private companies and foundations that support INDEX: 2005 financially and with services. Our partners were an integrated part of the development of INDEX: 2005
Without them, INDEX: 2005 would not have existed.

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