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The shell. Bags with retractable strap system : body

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How did this design improve life?:
4. The shell. Bags with retractable strap system

The shapes:
The best ideas in design are around us. The Nature a best designer, which is develop and made a selections of the difference shape hundreds years, than more suitable for environments.
The designers are borrowing some of idea of the Natures. So we are having wonderful examples in an architecture, industrial design and art.
In my ideas which I am introducing for the competition I get an impression of the shape of shell and made one version for the handle bags. Options form is repeat the line of the human’s body and around shape make more practical and easy to use a big sized bag in traffic city which in full of a hurry people.

Retractable bag strap system

At present bags are equipped with bag straps or handles that are permanently attached to bags. I had noticed that fixed straps and handles cause problems and prevent comfortable use of bags. If a bag has only handles, it can not be carried on shoulders and if it has only a long bag strap, it cannot be used as a hand bag.

Retractable bag strap system invented by Elena Kihlman is flexible and easy to use. It gives a possibility to use one bag both as a hand bag and a shoulder bag. It is light weight and can be used in bags of different sizes and shapes.

EK´ll want to develop a whole new line of handbags for work and travel utilising Retractable bag strap system. The new line of bags would combine modern form with multiple functions. It is smart, styling, organization. And it’s designed to keep pace the speed of life.

Material

Material is high-performance, water and abrasion-resistant, nylon fabric with high tenacity and PVC-trim backing, protective.






Name of Designer(s):
MA Fashion and Textile design
Designers professional status:
Professional
Status of realization:
Not realized
Kind of design:
Tangible
Produced by:
No
Year of production, realization or publishing:
2003
Designed in country:
Finland
Used on continents:
Europe
Short description of design:
At present bags are equipped with bag straps or handles that are permanently attached to bags. I had noticed that fixed straps and handles cause problems and prevent comfortable use of bags. If a bag has only handles, it can not be carried on shoulders and if it has only a long bag strap, it cannot be used as a hand bag.
Functionallity and use of design:
EK´ll want to develop a whole new line of handbags for work and travel utilising Retractable bag strap system. The new line of bags would combine modern form with multiple functions. It is smart, styling, organization. And it’s designed to keep pace the speed of life.
Drawbacks of life improvement:
No
Research and need:
1.General information

Elena Kihlman (later EK), M.A, is a fashion and textile designer who graduated from the University of Art and Design Helsinki in the spring 2002.
In 2003 I was established Studio of design Gruppo Most Ltd.

2. Developing the innovation further
Thus, EK started to develop the idea of the bag further and came up with an innovative solution with the strap of a bag. She contacted the Foundation of Finnish Inventions in order to investigate the novelty value of her innovation and to prepare a prototype. Later on she also handed in a patent application to protect her innovation.

3. Internationalisation

As a result of the TULI- study mentioned above, EK got in contact with several Italian bag manufacturers. With representatives of Finpro’s Trace Centre in Milan, she went to visit some Italian companies such as I santi and Mandarina Duck.

In I santi they were interested in a functional men’s bag and wanted to make a prototype of EK’s innovation. Getting the model into their manufacturing would also mean an access to I santi’s distribution channels, an access to fairs and marketing through them.
EK had negotiations with I santi Ltd. (www.isanti.it)ultimately aiming for licensing and co-operation agreement. EK will also ready to start to work as a designer in co-operation with I santi.
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